Prime-Time Television Program Essay Example | Topics and Well Written Essays - 500 words

Prime-Time Television Program - Essay ExampleThis paper discusses how Coca-Cola Company has incorporated brotherly media to ensure that its commercial reach large number of customers globally.The key Coca-Cola commercial that I like is the Mirage--Super Bowl ads 2013. This commercial portrays three groups of people racing for a bottle of Coke in a dry land (Super Bowl 2013 ads 2013). It is interesting to note how the three groups of people look thirsty in a place that has no water and the only solution to their thirsty is a cold bottle of Coke. As the individuals continue to run Coke on its side increases it speed. Consequently, the individuals increase their speed up to the allude they catch up with the bottle of coke. This is followed by sharing the drink that they take in an enjoyable personal manner thus creating a strong friendship among themselves.In my opinion, the commercial has played a major reference in ensuring that the gild reaches its target market. For example, the racing individuals are of different ages thus indicating that the company targets all the consumers no matter of their ages. Similarly, young people who are key consumers of Coca-Cola products can freely interact with the characters that are featured in the commercial through social media. David 25 argues that in this charge the company has ensured strong positive alliance between its products and the consumers. Having been held in a desert, the commercial indicates that the company is not only targeting cold places but excessively it has adopted various strategies to ensure that the needs of consumers residing in dry countries are catered for. As the demand of Coca-Cola products increases, the company has embarked on improving its production by the use of modern technology. The speed with which the Coke bottle was emulating depicts the charge at which Coca-Cola Company is putting in place modern technology as a way of ensuring that the needs of its market are effectively m et.Social media is a major advertising