Amazon.com Case Study Essay -- Business Marketing Management

The objective of this case study is to outline and provide a brief overview of amazon.coms ( amazon) mission, strategic direction, core competencies, relied technologies and their future impact of cutting technologies, and how management and use of consumer data will impact future business.In addition, we have analyzed Amazons strengths, weaknesses, opportunities and threats in a attire analysis. Based on this analysis, and research, we have recommend a course of fulfill as to how Amazon should respond to their weaknesses and threats and how best to leverage strengths to take benefit of available opportunities.Amazons Mission and Strategic DirectionAmazon.com, Inc. is an network retailer headquartered in Seattle, Washington founded by CEO Jeff Bezos. Their mission and schema is quite simply to offer Earths Biggest Selection and to be Earths most customer-centric company, where customers can find and discover anything they whitethorn want to buy online and we endeavor to offer our customers the lowest possible price.1 And, if they cant help they will point the customer to a situate that can. The company accomplishes this by operating six global lucre sites www.amazon.com, www.amazon.ca, www.amazon.de, www.amazon.jp, www.amazon.co.fr and www.amazon.co.uk. Through their zShops, auctions, affiliate program, Merchants and Amazon Marketplace programs, Amazon, and their sellers and partners, offer sweet and use collectibles and products in categories such as apparel and accessories, DVDs, electronics, computers, books, music, videos, cell phones, tools and hardware, the list is well-nigh endless. In order to maintain quality, the company packages and ships all of its merchandise. They also progress to negotiate volume deals with suppliers to meet their goal of lowering prices. Additionally, Amazon has make compacts and alliances with publishers, other on-line retailers, technology providers, either handling their web site operations or linking brick-and -mortar entities to its virtual storefront. As part of their diversification strategy, Amazon recently acquired Internet Movie Database www.imdb.com (IMDb), which is an authoritative source of information on movie and entertainment. This acquisition is one of many Amazon is making puff out its product and service offerings. The company is also preparing to sell net profit range names and already ... ...omers. Possible future alliances could involve companies like AT&T who is currently developing a web cents card for online shopping. This partnership could also lead to technology developments which Amazon already uses to leverage its position. on the whole in all Amazon should do well if it go ons to stay lawful to its mission the customer.References Amazon.com, Investor Relations, About Amazon.com, Annual Report, Privacy Notice,, Web Services, www.amazon.com, Online, may 2003, www.amazon.comKaplan, Simon, The refine Fit, www.cio.com, Online, whitethorn 2003 www.cio.com/ar chive/120101/fit content.htmlDignan, Larry, The Day Ahead Dot-coms grow up, master(prenominal) execs step out, www.zdnet.co.uk, Online, May 2003, Fool.com, Amazons CEO Letters, www.fool.com, Online, May 2003, www.fool.com/ emcee/foolprint.asp?file==/news/foth/2002/foth021119.htmBannan, Karen J., Book Battle, Media Week, EBSCOhost, Online, May 2003, Vol. 10 Issue 9, P72, 2p, 5c Hoovers.com, Profile, www.hovers.com, Online, May 2003, www.hoovers.com/premium/profile/3/0,2147, 51493,00.htmlFortune.com, Amazon Can Amazon Be Saved?, www.fortune.com, Online, May 2003, www.fortune.com Amazon.com Case Study Essay -- Business trade ManagementThe objective of this case study is to outline and provide a brief overview of Amazon.coms (Amazon) mission, strategic direction, core competencies, relied technologies and their future impact of new technologies, and how management and use of consumer data will impact future business.In addition, we have analyzed Amazons strengths, wea knesses, opportunities and threats in a jampack analysis. Based on this analysis, and research, we have recommend a course of process as to how Amazon should respond to their weaknesses and threats and how best to leverage strengths to take reinforcement of available opportunities.Amazons Mission and Strategic DirectionAmazon.com, Inc. is an net profit retailer headquartered in Seattle, Washington founded by CEO Jeff Bezos. Their mission and strategy is quite simply to offer Earths Biggest Selection and to be Earths most customer-centric company, where customers can find and discover anything they may want to buy online and we endeavor to offer our customers the lowest possible price.1 And, if they cant help they will point the customer to a site that can. The company accomplishes this by operating six global internet sites www.amazon.com, www.amazon.ca, www.amazon.de, www.amazon.jp, www.amazon.co.fr and www.amazon.co.uk. Through their zShops, auctions, affiliate program, Mercha nts and Amazon Marketplace programs, Amazon, and their sellers and partners, offer new and apply collectibles and products in categories such as apparel and accessories, DVDs, electronics, computers, books, music, videos, cell phones, tools and hardware, the list is some endless. In order to maintain quality, the company packages and ships all of its merchandise. They also continue to negotiate volume deals with suppliers to meet their goal of lowering prices. Additionally, Amazon has form partnerships and alliances with publishers, other on-line retailers, technology providers, either handling their web site operations or linking brick-and-mortar entities to its virtual storefront. As part of their diversification strategy, Amazon recently acquired Internet Movie Database www.imdb.com (IMDb), which is an authoritative source of information on movie and entertainment. This acquisition is one of many Amazon is making complicate its product and service offerings. The company is als o preparing to sell internet airfield names and already ... ...omers. Possible future partnerships could involve companies like AT&T who is currently developing a web cents card for online shopping. This partnership could also lead to technology developments which Amazon already uses to leverage its position. all told in all Amazon should do well if it continues to stay accepted to its mission the customer.References Amazon.com, Investor Relations, About Amazon.com, Annual Report, Privacy Notice,, Web Services, www.amazon.com, Online, May 2003, www.amazon.comKaplan, Simon, The proficient Fit, www.cio.com, Online, May 2003 www.cio.com/archive/120101/fit content.htmlDignan, Larry, The Day Ahead Dot-coms grow up, primary(prenominal) execs step out, www.zdnet.co.uk, Online, May 2003, Fool.com, Amazons CEO Letters, www.fool.com, Online, May 2003, www.fool.com/ boniface/foolprint.asp?file==/news/foth/2002/foth021119.htmBannan, Karen J., Book Battle, Media Week, EBSCOhost, Online, M ay 2003, Vol. 10 Issue 9, P72, 2p, 5c Hoovers.com, Profile, www.hovers.com, Online, May 2003, www.hoovers.com/premium/profile/3/0,2147, 51493,00.htmlFortune.com, Amazon Can Amazon Be Saved?, www.fortune.com, Online, May 2003, www.fortune.com